Southern COMFORT

For over 2 years I enjoyed leading a team responsible for nearly all of Southern Comfort’s brand design. A unique brand with a heritage rooted in New Orleans. A dream client for the design purist.

Always looking to re-afirm their premium values to both consumers and the trade through well thought out, quality packaging and beautifully crafted supporting collateral.

Highlights include; Development and creation of global brand guidelines, ‘Industry first’ shrink wrap, metallic christmas bottle packaging.