MOXY SQUAD

Leading the creative direction for a Meta and TikTok campaign for The Moxy, Marriott's latest hotel brand, I was responsible for the entire project lifecycle.

My role involved conceptualizing the campaign, designing all deliverables, and supervising the creative process from start to finish. The objective was to articulate the transformative experience of staying at The Moxy, targeting adventurous travellers with a penchant for fun.

Through a series of compelling social vignettes featuring the 'Moxy Squad,' we successfully communicated the brand's playful and bold essence.