In my role as the creative lead, I spearheaded the development of the brand identity, official website, and the supplementary site for Pulpex, a pioneer in patented pulp packaging technology aiming for sustainability through renewable packaging solutions. This engagement entailed crafting a visual and digital narrative that not only communicated Pulpex's innovative approach and scalability but also resonated with the brand’s mission of environmental stewardship.
My efforts included designing a cohesive brand image, developing 2 user-friendly, informative brand websites, and ensuring that the brand's message of revolutionising packaging with renewable resources was clearly conveyed throughout. This comprehensive branding and digital strategy was instrumental in introducing Pulpex to the market as a leader in sustainable packaging solutions.
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