FULLER'S KITCHEN

We were tasked with the repositioning of this iconic British brand’s food offering across multiple channels. The vision…To make Fuller’s as famous for their food as they are for their beer. But not with a ubiquitous campaign of glorified food porn.

The campaign, "We Take Taste Personally," showcased the daily dedication of Fuller's chefs to crafting intriguing menus.

My role encompassed the full creative spectrum: conceptualising the campaign, designing all campaign materials for in-pub, media, social, and digital platforms, as well as art-directing photography and video shoots to authentically express the chefs' standout passion for food.

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