BROOKLYN BIRCH

Engaging with the Brooklyn Birch Company in New York, I spearheaded the creative strategy for their premier birch water line, orchestrating the brand's visual and strategic market debut.

My role entailed conceptual development, design of the brand identity, packaging, product photography and comprehensive marketing collateral. This venture aimed at crafting a distinctive brand presence, resonating with consumers through authentic and visually compelling narratives, to distinguish the boutique birch water in a competitive marketplace.