MEANTIME

I was charged with designing a compelling 'Spin to Win' mechanic for the Meantime Brewing Company's Record Store Day UK campaign to drive further consumer interaction.

Responsible for overall concept and design of a web app where Meantime product buyers could spin to win various prizes. In addition, I conceived marketing collateral tied to the campaign, being careful in developing a consistent and attractive aesthetic that could communicate the spirit of the campaign and, at the same time, efficiently involve users in a fun branded activity, with a low barrier for entry. 

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