COMPEED

For the Compeed campaign, I developed a visually striking, print-first campaign inspired by the iconic "Rosie the Riveter" posters of the 1940s, which encouraged women to contribute to wartime efforts.

This modern campaign, themed "Say Yes to Chic," promoted empowerment by enabling women to freely choose their footwear for nights out. Launched across multiple channels in London, it melded a vintage aesthetic with a contemporary message of fashion freedom, inspiring women to confidently wear the shoes they love while embracing comfort and style.