just hoo it!

As the brand creative lead, I created Hoo's brand identity, their guidelines and supporting marketing collateral, alongside this I managed the UX/UI for their one of a kind booking platform, ensuring it was user-centric and aligned with the strategic objectives.

My responsibilities included conceptualising, designing, and supervising the website development to encapsulate Hoo's innovative hotel booking approach, highlighting the brand's unique selling proposition in the competitive hospitality industry.