ADIDAS

For Adidas Running Europe, I created a social content toolkit targeting runners enrolled in major events sponsored by Adidas. Working alongside the Head of Social, we ideated and created motivational training content.

This cross promotional toolkit of content designed to celebrate individual achievements but also to drive sign-ups and product sales in the buildup to these events. Encouraging active participation, leveraging the excitement around these major running competitions, and targeting a specific niche with already strong brand affiliation.